Posts filed under ‘Store’

Larger than life logo

During opening week it was a pleasant surprise to get various “Congratulations!” bouquets and messages.  I’d be standing in the restaurant and all of a sudden flowers would show up.  This must be what a girl being wooed feels like. 🙂

Bright yellow flowers, roses, trumpet-looking petals, all kinds of floral arrangements! One of the bouquets even had apples.

Earlier this week, one of the most bizarre opening day presents showed up.  Courtesy of “Shantika Industries.”

Standing Sushi Bar logo

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I have to applaud Shan and Tika for their creativity.

Shan and Shane 

Speaking of Shan, here he is at Standing Sushi Bar along with Shane (one of his repeat visits).

The restaurant has been open a week now. After I get some sleep I’d like to write down my thoughts on how it went.  Let’s just say I am 3 kg lighter now.

Everyone, eat sushi!

August 27, 2009 at 10:48 pm 1 comment

Day 1

It has been a hectic couple days. I’m about to head to SSB for Day 3 but was just browsing through some of the pictures from our opening day.

Pre-opening 
In the morning… pre-opening calm.

Coral
Coral and I. She’s been an instrumental part in all of this… from early February when we were watching TV and she asked me, “Whatever happened to your sushi bar idea? Maybe you should look for available spaces again.” Now she’s the manager!

Lights 
Our very small sign at the top right of the shopfront. It’s a long wooden panel with nothing on the left. Might want to put more stuff up or maybe should leave it as a minimalist sign.

SakaeMgr 
Sakae Sushi is across the hall from us. I chatted with their manager, Doreen, and took her on a tour of Standing Sushi Bar. We have stuff they don’t have, they have stuff we don’t have. We shall do customer exchange and make OUB Centre the new sushi haven!

Kawasan otoro 
Time to get the fish ready! Kawasan prepares a big block of otoro… cutting it into the smaller pieces (netta) that are in the sushi display cases. Mmm… melt-in-your mouth fatty tuna belly.

Rayne 
Rayne is camera shy. I had to snap this one when he turned his head back. He was probably thinking, “As the owner, do you want to take my picture or do you want me to prepare the fish so that we can actually have something for the customers to eat?”

Roy 
Roy has been working in the Japanese restaurant industry for 20+ years. Here he is reassuring me that we will be fine. Peace!

DSCF0194 
A few of our lovely staff: Nicolette, Taryn, and Charlene.  Don’t they just want to make you smile? I have no idea why but every time I say anything to Charlene, she bursts out laughing. Even if it’s along the lines of, “One of you has to play dishwasher for the day since our machine isn’t usable yet.” On a sidenote, Nicolette, Taryn, Roy and Coral have tattoos. This was apparently an unspoken job requirement I was looking for.

Hokkaido Crab 
One of our opening week specials… Hokkaido crab. Massive!

Twitter 
That’s me on my laptop using TweetDeck.

Flowers 
Flower bouquets congratulating us begin to arrive. As my friend Bernard mentioned, he had never seen one guy get so many flowers. I did feel a little funny my name was on the bouquets.

Potato salad 
One of Roy’s specials. I was skeptical at first… potato salad?? But then I ate it. Awesome.

Back of sushi bar 
Behind the sushi bar right before we open.

Elizabeth
Our crew went out to pass out some flyers 30 minutes before opening. This nice young lady got one of the flyers, said she wanted some lunch, and asked if she could eat now. So yes… our first customer was 10 minutes before official opening time. That is a good sign! Thank you Elizabeth for being the first brave soul to eat at Standing Sushi Bar! (though technically I think she got customized take-away so she didn’t eat it there…)

Leon and Jonathan 
The next two customers – from the Microsoft crew! Leon and Jonathan. The latter bringing a little street cred into the shop with his gang sign.

Tamago 
Note the tamago nigiri on the right. It’s one of Kawa-san’s specials. I guarantee you will not have any tamago like it in all of Singapore. Must try.

Serene
Serene dramatically eats in the early evening. One of our first dinner customers!

Sushi action 
Kawa-san begins the sushi action

Handroll and tea 
Handroll anyone? Oh, just a small mention – we have free hot green tea and water for all, so just ask!

Twitterverse
Twitterverse is represented! @amandaxr, their friend, and @alkanphel are standing!

Janice
Janice presents me with the fortune cat. All shops need one of these!

P1000012
Hello fortune cat. I shall nickname you “standing sushi cat.” I am glad you don’t like smoking.

Crowd
Look at how relaxed people are while they are standing and eating. :)  (on a sidenote, I was looking at the line of people outside Sakae yesterday and thinking to myself that the amount of time they’re standing in line to wait to get a seat, they could be standing and eating already…)

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Shane has been a loyal repeat customer. In the span of 2 days he has eaten 3 times at the restaurant! (And I don’t force him to do that as a condition of our friendship).

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Friends! Including picky eater Peishan who I was glad to see eat inari and tamago happily. Maybe one day she’ll try out the fish. On an unrelated note, I think Jussi should shave his beard.

DSCF0219 
Long-term planning – we’re already hoping for the next generation of sushi lovers to join us!

And that, friends and neighbors, was day 1.

August 21, 2009 at 9:07 am 14 comments

Sushi Haikus 7, 8, 9, and 10

Just because I’m in the US doesn’t mean more sushi haikus aren’t going up on the hoardings!  Well, that is if the manager Coral is putting them up.  We had a temporary National Day sushi appreciation poster.

#7
Pink marbled tuna
Sunshine orange ikura
Pearl white hamachi

#8
Come, taste our sake
Shimmery pink salmon or
A glass of rice wine

#9
At night I drink beer
Sake, shochu, yuzu too
And enjoy sushi

#10
What else can be more
Elegantly delicious
Than sushi, my  friend

August 12, 2009 at 9:54 am 2 comments

Sushi Haikus 5 and 6

#5
Every day I stand
Dreaming of sushi rainbows
Yellow tamago

#6
Fed on rice and fish
Body like green fields and streams
Slender as a reed

Sushi haikus 

And here’s a random photo of salmon nigiri…

Salmon nigiri

August 6, 2009 at 12:20 am 1 comment

Getting closer

Construction is moving along nicely!

Standing Sushi under construction

Black glass for menuboards.  Sushi bar has a bottom-lit glass front.  Curved secondary ceiling – need to scrounge up 40+ sake bottles to place there.

August 1, 2009 at 6:36 pm 3 comments

Sushi Haikus 3 and 4

#3
Endless days of work
Life on a conveyor belt
Sushi make me free

#4
Bring girl eat sushi
Can be so very sexy
Smart lunch date or what

Sushi make me free 

July 31, 2009 at 8:14 am 3 comments

What to do with all that space?

I wish I was talking about the interior of the restaurant.  Instead, I’m referring to the construction hoarding that is covering the front of the shop while renovation goes on inside.

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As a temporary effort, I printed out posters of the logo, the website, and the twitter address for Standing Sushi Bar.  There’s still so much white space though!

Since the renovation will be taking a few weeks, it would be good to increase the profile of the restaurant and get key messages out to potential customers.  There is a lot of foot traffic in that hallway, and most importantly, there are many sushi-eaters.  Why are there sushi-eaters? Because Sakae Sushi, one of the few Raffles Place sushi joints, is diagonally across the hall from me.

Every day a line forms at Sakae… and while I don’t intend to compete directly with them, they are the primary competitor in the area.

While people wait to enter Sakae, I can use the construction hoarding to make them aware of Standing Sushi Bar and what my restaurant will offer.

To keep the wall ‘fresh’ I’m changing the posters every couple of days.  Sushi haikus, trivia, quotes, and other writings to entertain the passer-bys.

Haha, and easy blog content – I’ll post the sushi haikus!

July 29, 2009 at 11:49 pm Leave a comment

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Standing Sushi Bar

Join us at our branches in Singapore's fast-paced Raffles Place business district or unwind in our flagship branch located in the Bras Basah Arts & Historic neighborhood. High-quality, healthy, affordable dining. Open at Marina Bay Link Mall and 8 Queen Street!


eat@standingsushibar.com

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