Archive for January, 2011

What I used to look forward to

I used to look forward to holidays, paydays, and rainy weekends.

Since opening the restaurant, I find myself cursing weeks that have holidays, dreading the payday at the end of the month, and staring out the window wishing the rain would stop.

Why?

Holidays – two branches of Standing Sushi Bar are located in the Raffles Place business district. Since it’s the business district, the majority of the business occurs during the weekdays, especially the lunch period. That’s 20 days a month to sell enough sushi to cover rent, inventory, payroll, etc. On those 20 days a month, you’re really looking at a 2 hour or less lunch rush each day. 40 hours to make enough money for expenses and hopefully some profit.  When there is a holiday, that’s cutting into the 20 days a month… now you’re down to 19 days. Plus people like to extend their holidays by taking the weekday before or after as vacation… now 18 days. Difficult.

Payday – As a small business, and as the person doing the administrative work, the act of writing paychecks is the manifestation of money flying out of the pockets. Calculating CPF, writing checks, printing payslips, etc. for 25+ people is a mixed feeling. It’s great that the staff will be happy and flush with money, but the drained account and tired wrist make me (sad face).  Smile

Rain – I’m like a crazy Native American during the week, trying to do rain dances at lunch time. When it rains the folks in Raffles Place don’t want to get wet so they stay in the underground malls where two of the restaurants are. It’s a definite full house when it rains during a weekday lunch.  On the weekends it’s our 8 Queen Street outlet that we have to rely on for business… that’s located at the Singapore Art Museum and in a neighborhood where people are only going to come when it’s pleasant weather.  So weekends like this one where it has rained nonstop kill the business. (Sad face)

This week is the trifecta – I’m sitting here at home on a Sunday night, listening to the sound of the rain while writing all the paychecks to hand out tomorrow before we close for the long Chinese New Year holiday.

I hope I get ang baos!

January 30, 2011 at 8:44 pm Leave a comment

Facebook Ad

I was thinking about growing the number of fans on the Standing Sushi Bar Facebook page. There were a few campaigns in my head, some ideas to encourage folks to share the Facebook page with their friends… but then I decided to try out a low-effort way first: pay for a Facebook ad.

I had done this before with what I considered reasonable success. Ran a Facebook ad for a period of 3 weeks which resulted in the fan page growing from around 400 fans to 1,100. I was very targeted with the keywords and demographics so didn’t reach out to many people (whether this is good or bad I have not decided yet). That ad was more than a year ago.

This time the Facebook fan page had 1,457 fans.  In a 48 hour span the ad has resulted in 78 new fans, averaging a cost per click of 20 cents (USD) and cost per new fan of 49 cents (USD). Seems a little high – I suppose that’s partly from being less stringent with keywords so that I catch a broader market which may result in more people clicking the ad but not “liking” the page.

I’m curious what running an ad on one of the major search engines would be like.

In other news, I’m drinking a whisky.

January 21, 2011 at 12:15 am Leave a comment

Yusheng for Chinese New Year

Straight out of the winter holiday season we’re directly heading into Chinese New Year. The time for us to all get together and toss raw fish, salad, and other ingredients as high as we can. Lo Hei!

This year we will be offering yusheng with your choice of salmon, tuna, or yellowtail (or a combination of the three).

Regular Size (9 slices) – 25.80 SGD
Large Size (18 slices) – 30.80 SGD
Additional sashimi (9 slices) – 10 SGD

To order please e-mail eat@standingsushibar.com or call the branch you would like to pickup your yusheng from.

One Raffles Place: 6533 7078
8 Queen Street: 6333 1335
Marina Bay Link Mall: 6634 7068

January 12, 2011 at 12:49 am Leave a comment

Big Tuna

No, it’s not just the nickname for Jim from the Office, it’s also the large fish we like to eat. Here’s a video of a Japanese chef slicing a big tuna.

Edit: Fast-forward to 7:30 to see the chef and tuna.

January 4, 2011 at 12:56 am Leave a comment


Standing Sushi Bar

Join us at our branches in Singapore's fast-paced Raffles Place business district or unwind in our flagship branch located in the Bras Basah Arts & Historic neighborhood. High-quality, healthy, affordable dining. Open at Marina Bay Link Mall and 8 Queen Street!


eat@standingsushibar.com

Categories

Sushi on Twitter

Pages

January 2011
M T W T F S S
« Dec   Feb »
 12
3456789
10111213141516
17181920212223
24252627282930
31