Expansion to 8 Queen Street

August 1, 2010 at 3:29 am 7 comments

Sorry to have such limited updates recently.  We have been short-staffed and that resulted in many hours spent working as a cashier at the restaurant.  When I’m not manning the till, I’ve been focused on the next project – Standing Sushi Bar is expanding!

Our new location is at 8 Queen Street, within the Singapore Art Museum (Contemporary Art Museum location).

In my head I am seeing advertisements and commercials for next-version of products: Bigger! Better! New and Improved!

In a way Standing Sushi Bar at 8QSAM will be all those things.  We have a much bigger space – 3 times the size of the One Raffles Place branch.  With so much space we’ll be able to accommodate all you folks that prefer sitting; there is a section for tables and chairs!  (Is it weird that I have to trumpet this as a restaurant? Smile).  We will also have the sushi bar, robatayaki counter, and a bar for drinks.

The list of things left to do is a mile long. Waiting on CPF registration, food license approval, staff to hire, dishes to arrive from Japan, creation of menu, marketing tie-ups, etc.  I remember a year ago setting up the original branch, well, with the bigger space and larger menu there seems to be an exponential increase in things to do.

I’m thrilled to be opening in the Bras Basah area.  I’ve lived in the neighborhood for over seven years, and it has always struck me as full of potential.  In the past six months the area has really taken off – Bras Basah MRT opened, the old Catholic High has been redeveloped for retail outlets, Food for Thought moved into 8QSAM, and even dblO migrated to Queen Street!  I think the combination of being in the city core while being low-key is great.

I’m looking forward to the new opportunities. Standing Sushi Bar in Raffles Place is a totally different experience than Standing Sushi Bar at 8QSAM – for both me and the customer.  The former is in the fast-paced business district; where diners want to eat fast, eat well, and go.  The latter is a destination restaurant, for people to come to unwind, relax, and relish.

I don’t have an opening date yet but I’m aiming for mid to late August.  There are many ideas bouncing around in my head and I’d love to hear more from the community – happy hour thoughts, opening promotions, how to get the word out about the new location, etc.  Specific blog entries on these coming up soon!

For now it’s back to my dad’s birthday party here in Florida.  No sushi in sight but a whole lot of barbecue waiting to be eaten!  (Including a complete roast pig).


Entry filed under: Starting-up.

It takes all kinds EpicWin – death to procrastination?

7 Comments Add your own

  • 1. orcfiend  |  August 23, 2010 at 4:47 pm

    you could probably do a tieup with the SAM’s regular Originals Only Open Mics (monthly, run by a non-profit organisation and individual Jonathan How) to drive business too! original local music + the best sushi/sashimi i’ve ever had here = epic win.

    • 2. stand4sushi  |  October 20, 2010 at 12:50 am

      Man, I wish I could utilize the outdoor courtyard area by the restaurant – that would be great for live music!

  • 3. Dominic  |  September 21, 2010 at 11:51 am

    Haven’t been here for a while and look like business has been good. I am interested in opening a small sushi place like yours…please email me via the email address i provided for this comment… thanks Howard.

  • 5. kiwi  |  October 4, 2010 at 6:03 pm

    Frank, you could give discount vouchers to your regulars at Raffles Place redeemable at your new outlet. They can use it themselves or pass it to friends. Hope this is useful for you.

    • 6. stand4sushi  |  October 20, 2010 at 12:49 am

      Oh, I actually missed this comment but it’s timely – amusingly this is what I’m suggesting (in a way) to UOB credit cards if we do a tie-up promotion.

  • 7. kiwi  |  October 7, 2010 at 11:27 am

    Sorry, should be Howard and not Frank. Frank is the guy doing the survey and somehow I got their names mixed up. Sorry for that.


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Standing Sushi Bar

Join us at our branches in Singapore's fast-paced Raffles Place business district or unwind in our flagship branch located in the Bras Basah Arts & Historic neighborhood. High-quality, healthy, affordable dining. Open at Marina Bay Link Mall and 8 Queen Street!



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