Salmon in a sushi bar

April 27, 2010 at 2:39 pm 8 comments

Salmon is by far the most popular fish at Standing Sushi Bar.

We get our salmon from Norway.  The shutdown of European airspace the last two weeks wreaked havoc with our salmon supply.  Last week we tried out a different supplier and based on customer feedback and my opinion, I decided that the salmon didn’t meet the restaurant’s standards.

So this week we have no salmon until Thursday.

The impact of this decision is slugging me in the wallet. Most of our takeaway sets were centered around salmon and our dine-in customers ordered salmon furiously.  Since we don’t have the fish, our takeaway and dine-in sales have plummeted.

I’ve made the decision already on the salmon so this is an academic exercise:

Should we have continued offering salmon from a different supplier?  Trade-off of short-term gain (money / sales) versus long-term (reputation / quality).


Entry filed under: Miscellaneous.

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8 Comments Add your own

  • 1. missyeley  |  April 27, 2010 at 3:12 pm

    wait till thursday.

    customers who enjoys japanese food will understand and respect that the sushi bar has the integrity to keep their food quality high.

    reputation takes a long time to build but one time to break.

    my 2 cents worth. *ka ching*

  • 2. plip14  |  April 27, 2010 at 3:34 pm

    agreed with missy-eley. reputation take a long time to build, and can be broken in just one incident

  • 3. DK  |  April 27, 2010 at 4:18 pm

    Why not try to promote other fish when Salmon is not available? Who knows, you might start a new craze. Maybe Tuna craze? Or some other fish. 🙂

  • 4. gitbuddy  |  April 27, 2010 at 4:48 pm

    I’d try to pass off Fairprice raw pork and say it’s “Northern Italian Wild Salmon Belly from the Alps-runoff-supplied waters of Lago Maggiore”.

  • 5. Priscias  |  April 28, 2010 at 10:20 pm

    Thursday will come before you know it… So just wait! It’s better to stick to your usual supplier which meets your standard than get one that doesn’t even if it was just a short-term issue.

  • 6. Dominic  |  April 29, 2010 at 7:48 am

    Yes, don’t ever compromise on quality, once you start walking down that path, there is always a temptation to do it again.
    And that has spelled doom to many restaurant businesses.

    May be you should learn from this episode to have a contingency plan. It only makes good business sense.

  • 7. Jazz78  |  April 29, 2010 at 10:26 pm

    Stay true to SSB’s promise to customers – HIGH-QUALITY, healthy, affordable dining in the heart of Singapore’s Raffles Place business district

    Wise decision you made.

  • 8. Victoria  |  June 7, 2010 at 5:43 pm

    A bit late on the feedback, but glad to hear you decided to preserve SSB’s salmon integrity! It’ll be worth it in the long run, in my humble opinion.


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Standing Sushi Bar

Join us at our branches in Singapore's fast-paced Raffles Place business district or unwind in our flagship branch located in the Bras Basah Arts & Historic neighborhood. High-quality, healthy, affordable dining. Open at Marina Bay Link Mall and 8 Queen Street!


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