Too much sitting is bad
Frequently customers come by the restaurant during lunch and even though the restaurant is full of people standing (no chairs until after 2:30 pm), they’ll ask whether they can get a seat. Our standard response is that we place the chairs out after 2:30 pm as during the Raffles Place lunch rush, in order to accommodate as many people as we can, we don’t have chairs. (Let’s ignore the fact that the name of the restaurant is Standing Sushi Bar). Some of these customers will try standing and eating, other folks will look aghast that we have no chairs and then storm out in a huff… to go stand and wait in line at another restaurant so they can get a seat.
Personally I find standing and eating to be comfortable. I think that’s one of the reasons why I was enamored with the standing sushi bars that I ate at in Japan. Couple that with handmade sushi, a variety of fresh fish, and the casual ambience of a neighborhood sushi bar and I think one gets a reflection of what SSB is here in Singapore as well. I also feel that in Raffles Place, the office crowd are spending their morning and afternoon… basically their whole day… sitting at a desk. Don’t folks get restless? Don’t they want to stretch?
Yesterday I read an article about how too much sitting is bad.
The health benefits of pulse-quickening physical activity are beyond dispute – it helps ward off cardiovascular disease, diabetes and obesity, among other problems.
But recent scientific findings also suggest that prolonged bouts of immobility while resting on one’s rear end may be independently linked to these same conditions.
Just for kicks I decided to enlarge the article and place it at the front of the restaurant. Perhaps it will help the folks who are averse to standing and eating to think twice about their health!
Entry filed under: Branding.