Too much sitting is bad

January 20, 2010 at 12:52 pm Leave a comment

Frequently customers come by the restaurant during lunch and even though the restaurant is full of people standing (no chairs until after 2:30 pm), they’ll ask whether they can get a seat. Our standard response is that we place the chairs out after 2:30 pm as during the Raffles Place lunch rush, in order to accommodate as many people as we can, we don’t have chairs.  (Let’s ignore the fact that the name of the restaurant is Standing Sushi Bar).  Some of these customers will try standing and eating, other folks will look aghast that we have no chairs and then storm out in a huff… to go stand and wait in line at another restaurant so they can get a seat.

Personally I find standing and eating to be comfortable. I think that’s one of the reasons why I was enamored with the standing sushi bars that I ate at in Japan. Couple that with handmade sushi, a variety of fresh fish, and the casual ambience of a neighborhood sushi bar and I think one gets a reflection of what SSB is here in Singapore as well.  I also feel that in Raffles Place, the office crowd are spending their morning and afternoon… basically their whole day… sitting at a desk. Don’t folks get restless? Don’t they want to stretch?

Yesterday I read an article about how too much sitting is bad.

The health benefits of pulse-quickening physical activity are beyond dispute – it helps ward off cardiovascular disease, diabetes and obesity, among other problems.

But recent scientific findings also suggest that prolonged bouts of immobility while resting on one’s rear end may be independently linked to these same conditions.

Just for kicks I decided to enlarge the article and place it at the front of the restaurant.  Perhaps it will help the folks who are averse to standing and eating to think twice about their health!

Too much sitting is bad


Entry filed under: Branding.

The one and only California donburi A saying

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

Standing Sushi Bar

Join us at our branches in Singapore's fast-paced Raffles Place business district or unwind in our flagship branch located in the Bras Basah Arts & Historic neighborhood. High-quality, healthy, affordable dining. Open at Marina Bay Link Mall and 8 Queen Street!


Sushi on Twitter

Error: Twitter did not respond. Please wait a few minutes and refresh this page.


January 2010
« Dec   Feb »

%d bloggers like this: