Sushi in Straits Times
Huzzah! Standing Sushi Bar was mentioned in the Straits Times’ “Taste” section today in the ‘Food gets fresh ideas’ story. Thanks to the reporter, Rebecca Lynne Tan, for contacting me. On a sidenote, my friend Trina mentions that Rebecca is “hot.” (Alas I only spoke to her over the phone). Anyway, article below!
STANDING SUSHI BAR
What: It will be as the name suggests, a standing sushi bar
When: Early next month
Where: OUB Centre, B1-02B, 1 Raffles Place
Price: From $2 for a nigiri sushi
What to expect: The little 614 sq ft restaurant will boast a sushi counter with standing space for 15 to 20 people.
Geared towards the fast-paced environment of office workers in the CBD-area, the bar hopes to have a turnaround every 20 minutes or so.
You can expect made-to-order sushi by an experienced Japanese sushi chef throughout the day.
Tuck into California rolls, sashimi, nigri sushi, sushi rolls and items such as chirashi sushi, which will also be available for takeaway in the mornings.
Its owner, American-born Chinese and Singapore permanent resident Howard Lo, 32, a regional manager for online community support at a software giant, first thought of bringing the Japanese concept to Singapore in April last year.
But it was only in February this year that a piece of prime retail space in the busy basement of OUB Centre opened up.
He reckons a concept like this would work only in the Raffles Place area where professionals and executives desire quality food despite their busy schedules.
He has sunk in more than $200,000 to start this venture, which is slated to begin operations in the first week of next month.
Other upcoming restaurants highlighted in the article are Hatched (all-day breakfast), District 10 Bistro Wine Bar (apparently I’m not the only one who believes in straightforward names), and Mykii (a Belgian beer & dessert place).
Entry filed under: Marketing.