New Shops Opening! (or so it says)
How exciting! It’s a silly thing to get in a tizzy about, but the first “public” (aside from this blog) exposure of Standing Sushi Bar has been released. The OUB Centre Great Singapore Sale 2009 brochure features new shops opening.
I can see it now.
Husband: “I’m hungry. Let’s eat sushi!”
Wife: “In a bit dear. First I want to check out Honey World. Our bee propolis needs filling.” (Serious question – what is a bee propolis? And I bet they have the market for Top Quality Bee Products cornered in Singapore).
Husband: “Ok, whatever you say. As long as we get to eat at Standing Sushi Bar afterwards. Do you think they have chairs?”
OUB Centre gave me a 30 word limit to describe the restaurant. I decided to match the description with the name (Standing Sushi Bar). Straightforward, jam-it-home, direct message:
“Stand, order sushi, and eat! Healthy, fresh, and high-quality sushi hand-made in front of you. Fish is flown in everyday and prepared by our master sushi chef Ryuji Kawasaki.”
Entry filed under: Marketing.