New Shops Opening! (or so it says)

June 3, 2009 at 5:40 pm 2 comments

How exciting!  It’s a silly thing to get in a tizzy about, but the first “public” (aside from this blog) exposure of Standing Sushi Bar has been released.  The OUB Centre Great Singapore Sale 2009 brochure features new shops opening.

OUB Centre brochure

I can see it now.

Husband: “I’m hungry.  Let’s eat sushi!”

Wife: “In a bit dear.  First I want to check out Honey World.  Our bee propolis needs filling.”  (Serious question – what is a bee propolis?  And I bet they have the market for Top Quality Bee Products cornered in Singapore).

Husband: “Ok, whatever you say.  As long as we get to eat at Standing Sushi Bar afterwards.  Do you think they have chairs?”


OUB Centre gave me a 30 word limit to describe the restaurant.  I decided to match the description with the name (Standing Sushi Bar).  Straightforward, jam-it-home, direct message:

“Stand, order sushi, and eat! Healthy, fresh, and high-quality sushi hand-made in front of you. Fish is flown in everyday and prepared by our master sushi chef Ryuji Kawasaki.”


Entry filed under: Marketing.

If it’s ever gonna get any better… Scope creep

2 Comments Add your own

  • 1. Joan  |  June 3, 2009 at 6:11 pm

    It’s actually happening! Exciting times ahead! 🙂

  • 2. Berno  |  June 30, 2009 at 1:29 am

    Healthy, Fresh and Japanese chief (BIG TICK!) – All the important key words that captures my attention!

    All clear! and Good luck with this exciting new venture!


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Standing Sushi Bar

Join us at our branches in Singapore's fast-paced Raffles Place business district or unwind in our flagship branch located in the Bras Basah Arts & Historic neighborhood. High-quality, healthy, affordable dining. Open at Marina Bay Link Mall and 8 Queen Street!


Sushi on Twitter


June 2009
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