Draft Logos

May 5, 2009 at 6:27 pm 15 comments

The designer has gotten back to me with an assortment of draft logos.

Do any of these look better than the original one?  Which do you prefer?  Do you have a totally different idea?

Logo One:

Logo Two:
Logo Three:

Logo Four:
Logo Five:

Original Logo:

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Entry filed under: Branding, Starting-up.

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15 Comments Add your own

  • 1. arianec  |  May 10, 2009 at 1:21 pm

    hi! i like logo one, its cute, shows enough variety but not too much

  • 2. Berno  |  May 10, 2009 at 8:05 pm

    I like Logo 1 best because it’s colourful, cheerful and it has Japanese words. Plain English would just be too straight forward.

    Imporrtant thing to consider, how does your logo look if its printed black and white? Colour printing cost too much money.


  • 3. stand4sushi  |  May 12, 2009 at 3:41 pm

    Interesting… the majority of women I have spoken to about the logo like either #1 or the original version. (One vote for #3). Most of the men prefer #5.

    @Berno – Good point. Hmm… if it’s printed in black and white I think it will look… bad. 🙂

  • 4. june  |  May 16, 2009 at 3:25 am

    it really depends on your price range. the cute sushi drawings aren’t likely to work if you’re looking to be a high end outlet. but then again, none of the designs are sophistaticated enough to be high end.

    although, as a mass consumer retail outlet, you could do with something far more kawaii – ala mr bean.

  • 5. milene  |  May 18, 2009 at 9:24 am

    I like logo one or two!
    But with logo 2, why a salmon sushi? To display that you guys serve atas sushi? =P
    Logo 5 looks overly “that cd shop”-ish, don’t know if you want that kinda concept for a sushi shop…

  • 6. nicole  |  May 18, 2009 at 1:36 pm


    its either logo one or four for me.

    anyways! i came back from tokyo not long ago. popped into the standing sushi bar near my hotel in shinjuku.

    few things you’ve got to bear in mind:
    1. this concept would appeal mainly to males/working men.
    2. singaporeans like to sit down and chat over a meal (i generalise but i believe this view is warranted). that is why, it would not be a big success here in singapore. unlike in japan where people like to do things on the go. such a concept in singapore would survive as long as novelty does.
    3.only a small space is required because you’re basically interacting with the sushi chef most of the time and customers normally come alone.

  • 7. ed  |  May 18, 2009 at 2:49 pm

    I like logo one

  • 8. stand4sushi  |  May 19, 2009 at 12:23 am

    @june Yeah, I agree that none of these really speak of “high-end.” That should be fine as I’m not targeting the high-end market specifically (those folks can go to the Tower Club!! Ha) but the middle-to-high. I would like the logo to be more sleek and modern somehow.

    @milene Salmon sushi is probably the most popular sushi! Though color-wise I prefer the tamago as the solo sushi logo. Nice observation about “That CD Shop” for logo 5. 🙂

    @nicole You didn’t mention if you enjoyed the standing sushi bar that you ate at in Shinjukiu. In regards to your points:
    1. Why do you think it would appeal mainly to males instead of working women? Is it because they might uncomfortable standing in heels? Do you think a raised footrest / step would help? Or is it something other than comfort standing that makes it different for men?

    2. Yes, I agree that Singaporeans like to sit down and take their time over a meal. The hope is that there are enough diners at Raffles Place that need to eat relatively on the go and are looking for something healthy. Of course I do hope that a novelty factor does come into play and I get an expanded customer base at the beginning (those who are just curious) before settling into the individual or 2-person groups eating fast.

    3. Yep, yep. Only a small space is needed. I was actually trying to go for an even smaller space but this 614 sq ft one was the only thing available in the most suitable location. I’m trying to brainstorm how to utilize the bigger area now.

    @ed Noted. I am going to try to make the Japanese characters faded / aged and see if that makes it better.

    Thanks for your comments!

  • 9. june  |  May 19, 2009 at 4:58 pm

    i’ll design your logo in exchange for a year’s supply of sushi. 😀 heck, i’ll even throw in the signage and menu designs.

  • 10. joje  |  May 20, 2009 at 5:26 am

    a few observations regarding what women/men want:

    the little girl inside every woman will like #1 and original

    women lunching together will say “oh, look at that new place. looks so cute! let’s try it.”

    if a woman is lunching with a man, doesn’t the choice of eatery belong to the woman by default?

    students of subliminal advertising, however, might suggest that both men and women would be drawn to the phallus in logos 2 and 3 — women, in response to desire; men, because of penis envy.

    (sorry for the sexist comments, but it’s a sexist world we live in)

  • 11. Glory  |  May 20, 2009 at 6:08 pm


    i’d like to think that a combination of logo 5 and the original will look great. (keep the white background for the standing sushis and replace the text with a black background and logo 5 font.

    nice blog! and i’ll look forward to your opening!

    (came from glitzy’s)

  • 12. milene  |  May 20, 2009 at 7:45 pm

    How come you have a tamago sushi on your user display picture!

    Are you gonna include the “melbourne sushi” concept at your shop?

  • 13. joje  |  May 22, 2009 at 1:18 am

    my roommate kyle prefers logo 3–he says it will work best out of all of those on a sign or t-shirt. the logo is upright rectangle–it is a standing sign as opposed to the original and number 1 which are horizontal (which he says would be great for the top of the menu). he likes logo 3 better than logo 2 b/c of its composition. the english and kanji characters have equal presence, making them both readable.

  • 14. Brandon Lee  |  May 22, 2009 at 2:42 pm

    I’ll agree with Kyle on that point, logo 2’s layout should never have been presented by the designer.

  • 15. eunice  |  June 16, 2009 at 11:43 am

    the original logo is cute but too sparse to be a logo design.

    i like Logo 1 and Logo 3. but if i can only choose one logo, that would be Logo 3.

    Logo 1: more of cutesy and a variety of sushi to catch our attention

    Logo 3: more like a real logo and it translates “Standing Sushi” better in its design too.

    good luck!


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