Self-delusion is for everyone!
Various articles about starting your own business talk about how one needs to have healthy skepticism when faced with critics and naysayers.
This is ridiculously simple. Instead there should be articles about how to rein in one’s positivity and listen to criticism.
When I talk about the standing sushi bar, I get excited and feel it will be a resounding success. It’s easy for me to hear negative comments and dismiss them, thinking to myself, “They don’t understand the concept” or “they don’t have experience in this area.”
The sad reality is the majority of small businesses shut down within 3 years. And if they’re not going bust, they’re scraping by with minimal profit that is not worth the time and investment.
A taste of what’s to come?
“Two highly educated professionals with artistic aspirations have just put themselves—or, as we saw it, each other—on $8-per-hour jobs slinging coffee.”
(Standing Sushi Bar is going to be a huge success!!! Totally different concept than a friendly neighborhood coffee joint!)