Japanese Characters in logo?
The current logo for Standing Sushi Bar was created for the pitch to get shop space at OUB Centre. While I like the logo, it’s a draft and the design team is now brainstorming a new one.
I am considering adding Japanese to the logo – the characters that mean “Standing Sushi Bar.” 立ち食い寿司 Literal translation would be “standing eating sushi” which, in hindsight, would have been a catchy name to use for the restaurant.
I’m hoping with the Japanese characters in the logo, it would encourage Japanese to patronize the restaurant. The worry is it may dissuade non-Japanese customers as they will see Japanese characters, a Japanese sushi chef, and a concept that is different to anything else in Singapore. Could be intimidating. I walked out of Potbelly’s in Chicago because I had no idea how to order and everyone else there was “in the know.”
The bright colors and standing sushi in the logo are fun… provides a whimsical look. My worry is that it may contrast too much with the interior of the restaurant. Being at the heart of the business district, I may need to have it more subdued and sleek. Hmm.