Archive for February, 2010
The good thing about the restaurant business is that everyone understands the fundamentals. Provide food that people will pay for at a higher price than it costs you. Executing that idea to success however is difficult.
Since everyone gets the concept, people freely give advice. Frequently this is a good thing. They may tell you something insightful, a practice or idea that you’d feel is worthwhile to investigate. Other times people say things that make you want to tear your ears off.
I was walking home tonight and was stopped by someone trying to collect money for a charity. I was in a rush and had actually spoken to a member of this charity earlier today at Raffles Place (they were fundraising there as well). I suppose the person who stopped me tonight was trying to be engaging in order to build affinity between us.
He kept asking why I couldn’t donate more and I said I opened a restaurant recently and finances are tight. He asked me a few questions about the place and then said, “I know what you should do.”
Him: “What do you sell?”
Me: “Sushi… Japanese food.”
Him: “I know what you should do.”
Him: “There’s a lot of Japanese restaurants. You should sell something more special.”
Him: “Yeah, you should sell something more special… like Italy restaurant.”