What to do with all that space?
I wish I was talking about the interior of the restaurant. Instead, I’m referring to the construction hoarding that is covering the front of the shop while renovation goes on inside.
As a temporary effort, I printed out posters of the logo, the website, and the twitter address for Standing Sushi Bar. There’s still so much white space though!
Since the renovation will be taking a few weeks, it would be good to increase the profile of the restaurant and get key messages out to potential customers. There is a lot of foot traffic in that hallway, and most importantly, there are many sushi-eaters. Why are there sushi-eaters? Because Sakae Sushi, one of the few Raffles Place sushi joints, is diagonally across the hall from me.
Every day a line forms at Sakae… and while I don’t intend to compete directly with them, they are the primary competitor in the area.
While people wait to enter Sakae, I can use the construction hoarding to make them aware of Standing Sushi Bar and what my restaurant will offer.
To keep the wall ‘fresh’ I’m changing the posters every couple of days. Sushi haikus, trivia, quotes, and other writings to entertain the passer-bys.
Haha, and easy blog content – I’ll post the sushi haikus!